ROOFING COMPANIES

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The Top 4 Problems With Roofing Marketing

1. Unscalable Lead Sources

Many Roofing companies underestimate the need for a lead source that can bring in 1-3M alone and thus focus on cheap, short term sources that don't set up for long term success. If you choose a scalable lead source and do the work to set it up, you can own your lead generation, not rent it out from lead providers.

2. Inaccurate Data

Even if there is a focus on Return on Investment and Cost Per Acquisition (opposed to vanity metrics like lead cost), typically only high level data of overall ROI per lead source & CPA are available. The lack of in depth metrics for what ads, landing pages, campaigns, etc. lead to what sales costs roofing companies 20-200% of the ROI the should be getting.

3. Non-Targeted Lead Sources

Only 3% of people are ready to buy now (Eugene Schwartz). That means you lose thousands, if not tens of thousands of dollars targeting people that just got their roof replaced. With the rise of AI and Machine Learning, online sources only get more and more powerful. But, these online sources are very competitive.

4. Roofing Ads Suck

Almost all of them look the same. If you're going to choose the best, most scalable lead source, your ads better be good. Most roofers fail because most roofing ads suck, and I don't think you disagree with me. While solving the other three problems are important, it doesn't matter if your ads suck, because no one will click on them if they do.

How To Solve These Problems

How Do You Get A Scalable Lead Source?

There are many different types, but all of them take effort to set up. It's not as simple as going to Angies List to buy a lead. But, because of this, most roofers don't put in the effort required (to set it up correctly) either failing, or getting 50% of the ROI they should be getting. We look at a clients area, competition, and goals to determine what lead source is best (not the answer you want, but the answer you need).

How Do You Setup Correct Data Analysis?

#1 Make sure all sales metrics are being tracked on the backend - pickups, conversations, bookings, shows, demos/pitches, closes, completed jobs, etc.
#2 Use a software like Hyros (we use it with our clients) that gives in depth tracking metrics that you can't get anywhere else. It will get you a extra 20% ROI (guaranteed) and as high as 100-200%. Book a call somewhere on the page if you'd like us to set it up for you for free (you have to pay the $308/month subscription which is less because we have an agency discount).

What are Examples of Targeted Lead Sources?

Anything that uses and has been using AI/Machine Learning for a while. Meta, Google, Tiktok, Twitter, etc.
These sources are competitive, but it's worth it if you know what you're doing. That's why I mentioned above it is harder to setup, but the long term benefits of scale and lower cost per acquisition are worth it.
And if you're not getting a lower cost per acquisition, your ads likely suck.

How Do I Make Better Ads?

We follow a very simple process.
1. Research Direct to Consumer Brands for great ads & Lead Generation brands for how to tie it into Roofing. We also look at Roofing companies (for what not to do)

2. Make a lot of ads. To make sure we aren't just checking a box, we have a rule to "always raise the bar of the account" so every ad is actually good. This ensures constant improvement, and when we put out over 100 ads/month, it's important we don't waste our time and be lazy.
3. Test these ads correctly by making sure they have enough of a sample size to then analyze them. Analyze why the winners won, the losers lost, and then think on how to iterate on the winners.
4. Repeat at scale. We would recommend testing 5-40 ads/week

Want a More In Depth Course On How We Do It?

How We Solved the Top 4 Problems for These Clients (More Coming Soon)

Who We Are

Over the past 6 months we've completely revamped our systems. Our clients were getting ok results, and we wanted to change that. The biggest problem was that roofing ads suck.
Since then we've made over 400 ads, setup in depth tracking systems for clients, and generated over 850 leads per month.

450+

Ads Made

850

Leads Per Month

$3M+

Tracked Revenue

12X

Average ROI

Included Services

Meta/YT Ads

We focus on Meta/Youtube Ads because most roofing ads suck, and the difference between a good/bad ad is large. We have a lot of leverage here.

Google Ads

Because Google can be more expensive, we mix this in using retargeting and to recapture any low hanging fruit.

Full Funnel Tracking

Know exactly what leads, appointments, and sales are coming from what source, campaign, and ad to scale more profitably.

Video Production

Custom Video Ads Guaranteed to Make You Stand Out (And Drive More Sales From High-Quality Homeowners)

Graphic Design

Custom Image Ads Geared Towards Lower Funnel Conversions (Capturing Video Ads Top of Funnel Awareness)

Appointment Setting

We take care of calling, qualifying, booking & confirming homeowners estimates/inspections for you.

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Pricing:

DONE FOR YOU 6 Months

$12,700

Ads Setup/Management
Appointment Setting Team
In Depth Tracking System Setup
4X ROI Guaranteed

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Ads Setup/Management
Appointment Setting Team
In Depth Tracking System Setup
3X ROI Guaranteed